My fascination with solving complex problems has persisted ever since childhood. The emphasis was always on finding aesthetic and creative ways to solve these problems. Everyone creates makeshifts that birth innovations across several industries. The ultimate goal is to incorporate design thinking and design process for the betterment of these innovations in terms of economics, sustainability, aesthetics, functionality, ergonomics, relevancy, versatility and creativity. As a company and a designer, our vision is to utilize a human-driven and human-centric approach to solve complex challenges for complex businesses and products. We innovate our designs whilst being mindful of human, environmental, holistic, spiritual and material interests.
If I were to articulate my vision in a sentence, it would be - 'to inspire people to create positive value and impact with anything they do.' I firmly believe that design, creativity, and design thinking are ubiquitous. The objective is to educate people about this fact, inspire them to bring value to their innovations, and contribute to making the world a better place to live. Creating ethical businesses, products, spaces, communication and platforms through design and design thinking is the prime motive as a design-driven organisation. On a personal level, the goal is to inspire individuals or to make them enthused to utilize design and design thinking in their fundamental everyday activities and business operations.
If individuals are encouraged to be mindful of design and design thinking, along with the thought process of design innovation and critical thinking, the outcome of their creations will be better, whether it be frequent or non-frequent activities or business operations, or small or big decisions. Turning this vision into a reality is possible by setting an example, promoting awareness via education, and producing innovations through the business.
Sensual stimuli play a pivotal role in influencing and directing an individual's psychology and, ultimately, the advancement of humankind and civilization. Man has already built the world, but to improve it, what matters is the central idea of incorporating design thinking, problem-solving approaches and creative instant impact innovation aspects in the existing and upcoming creations.